We think it is essential that the guest feels at home with you. That means that we program and create hospitality concepts based on mentality. As a result, both you, the client and the intended target group will find a connection. Guest needs and relevant trends and developments in hospitality are brought together into a conceptual framework. That gives you as an entrepreneur the right tools to develop further.
Concept =
Form +
Theme +
Mentality
View references from ‘Concept development + identity‘ or view our entire reference list.
The activities below together form the concept development process:
1. Area exploration – environment and supply analysis
2. Target group/mentality – determined based on segmentation models
3. Trends and developments – mapped out micro, macro and megatrends
4. F&B supply – wishes of the client are intertwined here with the results of the analyzes
5. Moodboard – visual impression of the concept
6. Positioning – distinctiveness about competition is determined
7. Conceptual framework – the main principles of the intended concept are incorporated in one brief overview
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